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Review: Zero to 100,000 by Sarah-Jayne Gratton

“I work in digital media publishing, yet I ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped me to monetize social media. Vince Holton, Publisher, Incisor.TV A fantastic, timely, and enjoyable book with serious appeal. Great work from beginning to end. I can t recommend it enough. 2morrowKnight, Huffington Post Zero to 100,000: Social Media Tips and Tricks for Small Businesses makes it so easy to understand the way to successfully take your business into the real world of social media! It both entertained and educated me. I would recommend this book to my friends, business associates, and to educational institutions. Brilliantly done! Debra Cincioni, @MomsofAmerica on Twitter From building a bigger presence for yourself or your business, this book gets you in on the ground floor, lays the foundation, and helps you get a jump start on becoming a social media success. And the advice is real, not just from Sarah-Jayne and Dean, who are awesome, but from several other success stories they explain in the book. In a word, this book is useful. Jason Falls, CEO of Social Media Explorer and author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing Leveraging social media is vital for businesses of all sizes, but it is a quirky and nuanced world where getting it wrong can have disastrous consequences. @GrattonGirl is one of the people I see in the social space who really understands the art of communicating with her audience. If you want to know how to connect with the crowd effectively through social media, I can think of no one better to hold your hand on that journey than Sarah-Jayne and Dean Gratton. Kate Russell, Technology Reporter, BBC Website and App Reviewer
YOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS! Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We re talking about people who buy your stuff, and then tell their friends how incredibly great you are without being paid to do it. People who follow your every move, look to you for guidance, and can t wait to hear what you re up to next. Your 100,000 people. Your two football stadiums full of cheering fans. They re out there, looking for you. Here s your easy, low-cost social media plan for finding them connecting with them giving them what they want so they can make you stunningly, incredibly successful ! 10 STEPS TO YOUR 100,000
(with all the details, examples, and expert advice you ll ever need) 1. Listen first, engage second
2. Craft your most authentic voice
3. Find and attract influencers
4. Don t be a narcissist (you know what we mean)
5. Build community that lasts
6. Freshen up your brand
7. Become an electrifying social conductor
8. Promote across platforms
9. Be the fittest, be the survivor
10. Measure your (ever-growing) success”

What I thought:

Zero to 100,000 is an excellent introduction if you’re completely new to social media. It covers most social media sites you may want to consider, breaks down what each of them can do for you, and explains how they can be used for maximum effect. The latter is really a personal preference thing, mind you, so my advice remains the same: experiment, and see what works best for you.

For someone like me, who isn’t new to social media, there wasn’t much to learn. It didn’t include all the sites I use so I’d say it’s outdated. It might well be that there’s a newer version out there; I borrowed this one from my library and it’s the only version we have, so I can’t say what a more up-to-date version might include.

If you’ve been using social media for years already there’s got to be a better guide out there for you. If you’re new to it, however,Β this book will lay a good foundation!

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Have you read Zero to 100,000, or would you like to? Get some cookies, drop me a comment and let’s get this book club going!

I don’t review books professionally. These reviews are mainly a small summary and my opinion on books I’ve loved, they are not intended to be anything more. All β€˜reviews’ include a picture, title and name of author linking to the book’s GoodreadsΒ listing, the blurb from the back of the book and my non-professional verdict.

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