‘To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you’ll discover:
• How to get new customers, clients, or patients and how make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it. ‘
What I thought:
Before we dive in, let me say that The 1-Page Marketing Plan isn’t focussed on the writing and self-publishing business. I wanted to review it here anyway, because I know many of us either struggle with marketing or outright hate the very idea.
This book is the light to your very dark tunnel, friends. Not only does it break down the individual steps that lead to a fantastic marketing plan and explains why they’re necessary, but it also lets you download the actual 1-page plan.
While it’s not specifically for the indie author business, it’ll show you how to apply Dib’s method to whatever you do.
But let’s get started so you can see what I mean.
Invariably, when someone makes a mess of something, it often becomes clear in the aftermath that they didn’t have a plan. Don’t let that be you and your business. While no one can guarantee your success, having a plan dramatically increases your probability of success.
The first thing I liked is that it’s conversational. Many marketing books can be stuffy and hard to focus on, but this book isn’t that. Dib writes plainly and honestly without any fluff or coddling.
His writing style is quite personal, so I felt more like he was tutoring me 1-on-1 than like I was sitting through a boring lecture.
Dib breaks down his 1-page marketing plan into nine steps, and he explains each in their own dedicated chapters.
He further explains every point with examples–either from his own experience or with relatable comparisons–so everything is easy to understand no matter how much marketing knowledge you already have.
Bad marketing is highly product-focused and self-focused. Good marketing, […], is always customer- and problem/solution-focused […].
Dib includes simple but effective exercises you can do in your own time to help you get into the head of your ideal customer, define your niche, and others relevant to your own personalised marketing plan.
Every chapter ends with a small list of actionable steps designed to help you fill in your marketing plan.
This book will help you focus your efforts so you can get the results you want.
I’m a fantasy author, fiction editor, and blogger, and I can apply his marketing plan to all three. I need a different plan for each, of course, but this book will give you the means to craft the plan that fits you and your business.
You need to write your sales copy as though you were talking directly to a single person.
If you want to make your business successful–no matter what you do–you’ll want to read this book. It’s one of the easiest recommendations I’ve made all year.
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Have you read The 1-Page Marketing Plan or are you tempted? Get some cookies, drop me a comment and let’s talk about books!
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